We have targeted the older segments as well.” We have released creatives uniquely through the digital medium. We have targeted youngsters differently through the digital medium. We are not doing too much on-ground (promotions), but are very active on the digital front. We’re firing across all Hindi speaking markets. Throwing light on the digital promotion for ‘Tashan-e-Ishq’, Hejmadi said, “The heaviest focus is through on-air. Given its context, it came across as very glamorous show.” ‘Ek Tha Raja.’ is a show which is set in a particular era, and it was important for us to mount it with a particular grace that would to do justice to the show. 8.00 pm is a very important slot to us, and we’re not going to let it slip from our fingers. It’s not as though from an on-air push point of view, ‘Tashan-e-Ishq’ is getting any less push.
#SIDDHANT GUPTA TASHAN E ISHQ TV#
So, if ever a script demands an intimate scene, my director and I could discuss and come to a mutual consent.Speaking at the launch, Zee TV Business Head Pradeep Hejmadi, said, “In terms of consumer activation or intensity of launch, ‘Tashan-e-Ishq’ is getting equal importance as ‘Ek Tha Raja, EK Thi Rani’. I have always worked on my own conditions. What if a script demands you to do an intimate scene? My body is private and I wouldn’t be okay showing it to the world. I can wear a bikini, but wearing a bikini and showing it to the national audience – I can’t do that.
Will you wear a bikini if a script demands? Tell us about the weirdest rumour that you have heard about yourselfĪ rumour, which has been doing the rounds for two-three months, is that I am getting married and leaving the show. We always knew the show is a finite series, but I never thought I will get attached to it. Every time I think about the show coming to an end, I become emotional. I don’t think I will be able to say anything. We started out with the show together and are good friends. I have been a tomboy all my life, and now, when I dress up and people appreciate it, I enjoy it.Īmong your co-stars Zain (Imam) and Sidhant (Gupta) – who is your favourite? It feels nice when you get so much attention. I am a very hyper, sensitive, emotional, but very ambitious and short tempered. But whichever profession I would have been in, I don’t think I would have been this happy and successful. What would you been doing professionally if not acting? My mother used to accompany me everywhere and eventually they were happy with my decision. Initially it was difficult to convince them. That’s when I realised that acting is my calling.ĭid your parents approve of the decision? I auditioned for the film and cleared it. One of the directors spotted me and got in touch with the ad agency.
#SIDDHANT GUPTA TASHAN E ISHQ MOVIE#
I did a jewellery ad, which was played in movie theatres in South during the interval. I was working in Delhi when I got a few modelling assignments. Luckily, I haven’t faced casting couch anywhere. Have you faced casting couch while working in South films? I would love to act – be it films, theatre or television. If anybody messes with me, I give it back to them. In real life, I am very nice, but if you rub me the wrong way, I am very mean. Whatever popularity, recognition and respect I have gained, it’s all been because of TV. I have been working for five years now, but the one year in television industry has been overwhelming. I think this has been the best decision of my life. Tashan-e-Ishq has given me a lot, be it name, fame or money. They were very sweet and thank God I accepted the show. I had first rejected this show, but I had no other commitments and I met the makers again. I shifted to Mumbai while I was working in South Indian films. How did you switch from South Indian films to television?
People say that a way to a man’s heart is through his stomach.that’s the case for me. Somebody with a good sense of humour and who also loves food. I need to find somebody interesting to mingle with. Yes, so what? I go on holidays with many friends. Your Instagram profile is replete with pictures of you holidaying with Suraj Wadhwa. I don’t think even my father feels weird when he looks at it because he knows that I am acting.
With the show wrapping up today, caught up exclusively with the actress in her vanity van and she couldn’t help but get emotional about her debut show coming to an end. Despite doing numerous films down South, it was Jasmin Bhasin’s bubbly and feisty act as Twinkle in Tashan-e-Ishq that made her a household name.